Who they are:
Founded in 2004 by Carisa Janes and now owned by Unilever, Hourglass built its name on high-performance formulas and luxe finishes. The brand is cruelty-free, went fully vegan in 2020, and donates to the Nonhuman Rights Project.
Signature tech:
Ambient Lighting Powders/Palettes — soft-focus, blurring glow. Red 0 — a patent-pending vegan red pigment replacing insect carmine. Vanish Concealer & Stick — smooth, full coverage. Unlocked Tubing Mascara — length and zero smudge, warm-water removal.
Complexion staples:
Ambient Soft Glow Foundation (32 shades, natural radiant finish, long wear). Vanish Concealer for high coverage. Shade inclusivity has been a weak spot, especially in earlier face palettes.
Packaging & sustainability:
Refillable lipsticks, tin palettes, and recyclable eyeshadow systems keep the luxe feel while cutting plastic.
What to buy first:
Ambient Lighting Powder (classic filter effect). Unlocked Mascara (smudge-proof length). Confession Lipstick in Red 0 (vegan innovation).
Verdict:
Hourglass delivers the polished, “good-skin” glow better than almost anyone. The ethics (vegan, cruelty-free, donations) and refillables add depth, though shade range gaps remain. If you want luxury textures that perform in real life, Hourglass is worth the investment.
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